News Releases

Crocs, Inc. Announces Grand Prize Winner in the New Crocs, New You

Makeover Contest

Colo. woman wins fashion-forward makeover in New York City with

nationally-recognized stylist Jenn Falik

Niwot, Colo. – June 10, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced Shelly Dana of Highlands Ranch, Colo., as the grand prize winner in the New Crocs, New You wardrobe makeover contest. Dana was chosen as the winner from ten struggling fashionista finalists who submitted videos explaining why they most deserved a fashion-forward, toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik.  Visit www.crocs.com/newyou to watch a video of Dana’s transformation.

From May 4 to 20, 2011, online voting narrowed the 10 finalists down to just one. Ultimately, Dana’s story of her past battle with breast cancer, as well as her challenges losing weight after having two children, helped her nab the top prize. In the video, Dana recounts how after successfully combating breast cancer, losing a good deal of weight and undergoing a breast reconstruction surgery, she was left without clothes that fit. Through the contest, she hoped for a chance to build a wardrobe that would help her celebrate her new body. All of the finalists’ videos can still be viewed at on the New Crocs, New You website.

As the grand prize winner of the New Crocs, New You makeover contest, Dana and a friend were whisked away in early June to New York City for a toe-to-head makeover. During her trip to New York City, Dana was pampered at Marie Robinson salon with a haircut, color and style, and makeup application and lesson. She also went on a shopping spree that included a stop at National Jean Company, where Falik shared tips with Dana on how to update her wardrobe for summer and dress for her new body.

“During our time shopping together, Shelly and I talked about ways women can take their warm-weather wardrobe to the next level and dress for their body types,” said Falik. “For example, with simple, on-trend purchases in bright colors, like the new Crocs transluncent styles, any woman can update her summer style, even on a limited budget.”

Shoppers looking for additional tips from Falik on how to make the most out summer shopping trips can watch a short video on the Crocs YouTube channel.

The “New Crocs, New You” wardrobe makeover contest was inspired by Crocs’ own fashion-forward makeover with the launch of the company’s spring and summer translucent line. The styles in the new collection feature the signature comfort of Crocs™ footwear with an on-trend look, perfect for styling up warm-weather wardrobes. These new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less. Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Hosts Inaugural Global Sales Meeting

Meeting follows record setting 1st quarter and celebrates the future of the company

Niwot, Colo. – May 27, 2011 – Today, Crocs, Inc. (NASDAQ: CROX) wrapped up its inaugural global sales meeting in Denver, Colo.  Crocs employees from more than 50 countries attended the 2012 sales meeting to preview next season’s new product offerings, fortify the company’s forward momentum over the past 18 months and to kick off Crocs’ 10^th anniversary.

The meeting’s theme, “10+, Let’s Make History Again,” highlighted the company’s heritage, while focusing on the company’s future. These themes were echoed by the meeting’s keynote speaker, Scott Bedbury, a former marketing executive for Starbucks and Nike and author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century.

“Crocs is well poised to take its brand to the next level,” said Bedbury.  “The next year will be a time of opportunity and expansion if it can further diversify product collections and strengthen its marketing efforts around the world.  The brand has achieved world-wide recognition in a short time and with Crocs innovative style and business approach – they are evolving into a true lifestyle brand.  ”

Crocs President and CEO, John McCarvel, also discussed important lessons learned over the past 10 years, as well as his plan and vision for the company’s future. Specifically, the brand will continue to focus on product innovation, global brand-building and sales channel growth strategies.

“Our global sales meeting was an opportunity to come together as an organization to reflect on our past and celebrate a bright future,” said McCarvel. “The global enthusiasm around our wide portfolio of products was astounding.  The new collections exemplify the ways in which we are continuing to innovate and diversify our product offerings and I’m confident they will appeal to a variety of retail partners.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Announces Finalists in New Crocs, New You Wardrobe Makeover Contest and Invites Consumers to Help Select the Grand Prize Winner

Contest entries contributed to a $50,000 donation from Crocs to Dress for Success Worldwide to help disadvantaged women thrive in the workplace

Niwot, Colo. – May 4, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the ten finalists in the New Crocs, New You wardrobe makeover contest and is inviting consumers to help select the grand prize winner by judging videos from each finalist sharing why they believe they deserve the makeover. The contest was inspired by Crocs’ own fashion-forward makeover, which is evident in its stylish spring women’s shoes.

Struggling fashionistas from across the country entered the New Crocs, New You contest for a chance to win the grand prize toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik. The entrants were narrowed to ten finalists who then created videos telling the world why they deserve the New Crocs, New You makeover. The finalist videos can be viewed now at www.crocs.com/newyou.

The finalist videos will be available for viewing and judging through May 20, during which time Crocs is asking for your help to pick the winner by ranking one or more of the videos. Each day during the judging period, Crocs will randomly give away one pair of new Crocs™ shoes to a consumer just for helping judge the finalists.

In addition to announcing the New Crocs, New You finalists, Crocs also announced today a $50,000 donation to Dress for Success Worldwide, which was driven by donations made to the organization for each entry into the contest from March 21 to April 15, 2011. The international non-profit organization plans to use the donation from Crocs to help provide disadvantaged women with the clothing, guidance and tools necessary to succeed in work and life.

New Translucents styles from Crocs inspired the “New Crocs, New You” wardrobe makeover contest. The styles feature the signature comfort of Crocs™ footwear with a fashion-forward look, perfect for styling up warm-weather wardrobes. A number of these new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less.

Here are details on some of the new spring and summer styles from Crocs:

• Adrina Flat (MSRP: $39.99, sizes J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.

• Carlie Flat (MSRP: $44.99, sizes J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully molded Croslite™ material sole and a supportive transparent TPU upper for enhanced comfort. The Carlie Flat is available in buttercup/oyster, aqua/buttercup, black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso, lavender/ultraviolet and oyster/mango.

• Adrina Strappy Sandal (MSRP: $34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a transparent TPU upper that wraps the toe and ankle providing comfort and support. The Adrina Strappy Sandal is available in aqua/celery, black/black, espresso/bronze, grapefruit/oyster and ultraviolet/berry.

“Now is the perfect time to take your warm-weather wardrobe to the next level with some on-trend purchases, like the colorful new spring and summer styles from Crocs,” said Falik. “I look forward to sharing more of my wardrobe makeover tips with the New Crocs, New You grand prize winner during our shopping spree in New York City.”

Shoppers looking for tips on how to make the most out of spring and summer shopping trips can watch a short video with  Falik on Crocs’ YouTube channel. The video also includes a highlight of each of the finalists and further instruction on how to help judge the entries.

Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Expands Innovative Product Line with Kids’ Color-Changing Shoes

Crocs Chameleons™ shoes to launch in mid-May with exclusive pre-sale

Niwot, Colo. – May 3, 2011 –Crocs, Inc. (NASDAQ: CROX) today announced the launch of Crocs Chameleons™, a new color-changing shoe line.  The new collection combines Crocs’ proprietary closed-cell resin Croslite™ material with photochromic technology for the first color-changing technology in molded footwear.  The Crocs Chameleons™ shoes will be available to the public starting on Friday, May 13 online and at Crocs retail locations.

Crocs Chameleons™ shoes change from a translucent base color to a brilliant bright color within seconds when exposed to sunlight and back to their original color just as quickly once removed from UV light. While only a limited quantity of Crocs Chameleons™ shoes will be available to the public on Friday, May 13, consumers who want “first dibs” on the new shoes can visit www.CrocsChameleons.com starting today to sign up to receive a special link to a pre-sale website. Consumers who sign up will be emailed a link they can follow to purchase Crocs Chameleons™ shoes online 24 hours before they go on sale to the public.

The Crocs Chameleons™ line with launch with two styles for kids including:

• Crocs Chameleons™ Translucent Clog (MSRP: $39.99, sizes C4 – J1). A fun, color-changing clog-style shoe for boys and girls, the Crocs Chameleons™ Translucent Clog is available in lime/yellow, oyster/pink lemonade and celery/sea blue.

• Crocs Chameleons™ Shirley (MSRP: $39.99, sizes C9 – J1). A girly twist on the classic clog with a feminine flower cutout, the Crocs Chameleons™ Shirley is available in oyster/ultraviolet and celery/fuchsia.

Additional quantities of Crocs Chameleons™ shoes will be available later in the summer, just in time for the back-to-school shopping season. In 2012 the collection expands, with consumers seeing more evolutions of this new color-change technology from Crocs.

“Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market,” said Dale Bathum, Vice President of Product for Crocs. “From our recent sneakers introduction to our new translucent collection, the first to incorporate TPU with our proprietary Croslite technology for sleeker designs, we continue to advance the ways in which we utilize our proprietary material.”

To see a video demonstrating the color-change technology, visit YouTube/crocs.com or learn more at www.CrocsChameleons.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Donates 100,000 Pairs of Shoes to Japanese Earthquake and Tsunami Victims

Shoes to be distributed to those most in need

NIWOT, COLORADO – March 29, 2010 – Crocs, Inc. (NASDAQ: CROX) today announced that it has donated 100,000 pairs of shoes to Feed The Children and other organizations, which will work to distribute to those hardest hit by the recent earthquake and resulting tsunami. Crocs is also orchestrating ways for consumers to donate at Crocs retail stores and online at crocs.com, with proceeds benefiting the Japanese Red Cross Society.  These donations are part of the corporate social responsibility program Crocs Cares, in which the company seeks to make a difference in the lives of people in need.

The Japan donation is not the first time Crocs has helped impoverished communities in the aftermath of natural disasters. After last year’s earthquake in Haiti, Crocs sent 80,000 pairs of shoes in addition to water, food and emergency medical supplies. The extra provisions were sent to the people of Haiti with the help of Feed the Children, a non-profit organization that provides humanitarian aid to people around the world.

“Donating 100,000 pairs of shoes is the least we can do to help mitigate the enormous devastation that’s resulted from the earthquake and tsunami,” said John McCarvel, Crocs president and chief executive officer. “We have Crocs employees, wholesale partners and many loyal customers in Japan, and we’re honored to be able to assist at a time when the Japanese people need our help the most.”

The shoe donation follows a recent Crocs gift of $20,000 to The Children’s Hospital in Denver, Colorado.  The funds were raised by Crocs employees over the 2010 holiday season and were given to the hospital during a donation ceremony in February.  In December, Crocs also donated 25,000 pairs of shoes to a number of Colorado nonprofits, including Volunteers of America, Mental Health Corporation of Denver and Airline Ambassadors, which provides humanitarian aid to children and families in need as well as relief and development to under-privileged communities worldwide.

Additional information about the Crocs Cares^sm program and local and global initiatives can be found at www.crocscares.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Refreshes Look for Spring and Summer with New Translucent Collection

Fashion-forward evolution inspires “New Crocs, New You” consumer makeover contest

Niwot, Colo. – March 22, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the introduction of the new translucent collection, more fashion-forward styles inspired by this season’s shimmer trends.  Inspired by Crocs’ updated product line, consumers are encouraged to participate in the “New Crocs, New You” wardrobe makeover contest with nationally-recognized fashion expert, Jenn Falik.

The new translucent line is the first collection from Crocs to incorporate TPU with Crocs’ proprietary Crocslite™ technology and feature brilliant sheer colors perfect for spring and summer wardrobes. All of the new styles are available for $49.99 or less. Key women’s translucent styles for this season include:

• Adrina Flat (MSRP: $39.99, sizes J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.

• Carlie Flat (MSRP: $44.99, sizes J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully molded Croslite™ material sole and a supportive transparent TPU upper for enhanced comfort. The Carlie Flat is available in buttercup/oyster, aqua/buttercup, black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso, lavender/ultraviolet and oyster/mango.

• Adrina Strappy Sandal (MSRP: $34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a transparent TPU upper that wraps the tie and ankle providing comfort and support. The Adrina Strappy Sandal is available in aqua/celery, black/black, espresso/bronze, grapefruit/oyster and ultraviolet/berry.

“This season’s collections ultimately reflect the progression of Crocs’ signature style. New Crocs, New You allows us to showcase our product makeover while allowing us to directly communicate new offerings to our consumers,” said Christy Saito, Director of Product for Crocs. “By providing women with more on-trend styles, we are able to broaden our reach into new wearing occasions. Our consumers now have more stylish options to incorporate into their daily looks.”

Today through April 15, consumers are invited to visit www.crocs.com/newyou to enter a makeover contest. The grand prize winner will receive a trip to New York City for a makeover package, including a shopping spree and makeover with style and beauty expert Jenn Falik. Crocs will donate $5 per entry to Dress for Success Worldwide with a minimum donation of $40,000 and a maximum donation of $50,000; the donation supports the organization’s ongoing efforts in providing professional attire and a network of support for disadvantaged women.

“Dress for Success supports more than 100 communities worldwide, providing more than 50,000 women each year with the clothing, guidance and tools necessary to succeed in work and in life, “said Joi Gordon, Chief Executive Officer of Dress for Success Worldwide. “Thanks to Crocs and its donation to Dress for Success, our services and support for disadvantaged women continues worldwide.”

“Updating your wardrobe for spring and summer doesn’t have to break the bank and the new translucent collection from Crocs makes it simple to get great style at affordable prices.” said Falik. “It’s amazing what small updates to your current wardrobe can do to transform your look and leave you with variety of new styles you can wear throughout spring and summer.”

To learn more from Falik and her suggested spring looks featuring the newest Crocs™ shoes, consumers can watch a wardrobe makeover tips video with Falik on Crocs YouTube channel.

Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Appoints New Chief Marketing Officer

NIWOT, COLORADO – February 25, 2010 – Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andrew Davison as chief marketing officer. Davison will be responsible for leading all aspects of Crocs’ marketing including the company’s advertising, consumer promotions and online communications campaigns.

Prior to joining Crocs, Davison served as senior director of digital innovation at Crispin Porter & Bogusky (CP+B). While at CP+B, Davison served as CMO for the agency’s joint venture startup, B-cycle, the nation’s first city-wide bike-sharing program. He also led the agency’s innovation team in developing Vail Resorts EpicMix social media application, one of the country’s most innovative ski tracking technologies.

“Davison brings a wealth of marketing, branding and project development and innovation experience to Crocs,” said John McCarvel, president and chief executive officer of Crocs. “As new integrated marketing campaigns are developed and implemented, Davison will serve as a valuable resource and leader.”

In addition to his role at CP+B, Davison’s past experience also includes co-founding and serving as chief executive officer of texturemedia, an award-winning and nationally recognized interactive agency, from 2001 – 2008. As the firm’s chief strategist, Davison helped develop and implement custom integrated marketing campaigns and web technology solutions for a broad range of clients, including Kaiser Permanente, Wells Fargo and the Aspen Ski Corporation.

“Crocs has a proven track record of innovative and successful marketing campaigns, and I look forward to continuing this tradition to further engage the millions of consumers around the world who have come to know and love the Crocs brand,” said Davison.

To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Welcomes New Senior Creative Director

Niwot, Colo.  January 6, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the appointment of Becky Gebhardt to the company’s newly created position of senior creative director.  A 15-year advertising veteran with a prestigious track record, Gebhardt will be responsible for driving concept creation for Crocs multi-channel sales and brand strategies, as well as for the online and in-store Crocs customer experience.

“Gebhardt has an extraordinary talent for conceptualizing compelling consumer brand marketing solutions that will broaden Crocs awareness, increase sales and enhance customer loyalty,” said John McCarvel, President and Chief Executive Officer for Crocs. “Her understanding of the brand’s new positioning and expanding product line will help us continue to elevate and evolve the Crocs brand globally.”

Prior to joining Crocs, Gebhardt served as vice president of creative, public relations and online experience for  Avelle, Inc., a premier Internet destination featuring designer accessories, where she was responsible for overseeing concept development. Additionally, Gebhardt brings vast knowledge of the apparel and footwear industry, having served as vice president of creative at Land’s End, one of the world’s largest retailers of clothing for the family.  At Land’s End she was responsible for driving $1.5 billion in annual sales through creative execution of campaigns in all sales channels, across all company divisions.

“I am extremely excited to serve as creative director for Crocs,” said Gebhardt. “As the direction of Crocs’ product line continues to evolve, I look forward to bringing the brand to life through innovative, creative campaigns.”

To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.com for additional information.

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Crocs, Inc. Reaches Milestone of More Than 2.5 Million Shoe Donations

Through Crocs Cares^sm Initiative

Latest donation of 20,000 pairs of shoes goes to Colorado nonprofits

NIWOT, COLORADO – December 20, 2010 – Crocs, Inc. (NASDAQ: CROX) today announced that the company achieved a milestone of donating more than 2.5 million pairs of shoes as part of its Crocs Cares^sm corporate social responsibility program. Through Crocs Cares^sm , the company seeks to make a difference in the lives of children and families in need through initiatives that positively impact the environment, employees and local and global communities.

The announcement follows a donation of 20,000 pairs of shoes this week to a number of Colorado nonprofits, including Volunteers of America, Mental Health Corporation of Denver and Airline Ambassadors, each providing humanitarian aid to children and families in need as well as relief and development to under-privileged communities worldwide. Through these nonprofits, the donated shoes will come as a welcomed surprise to hundreds of USO (United Service Organizations) service members and their families, as well as low income families in Denver this holiday season.

“Giving back has always been part of the Crocs culture,” said John McCarvel, Crocs President and Chief Executive Officer. “In a time when many families are struggling, we believe it is our responsibility to give back to the communities in which we do business, and donating shoes is one way we are able to help those in need throughout the world.”

Crocs regularly partners with a variety of local and global non-profits, including UNICEF, Brother’s Brother Foundation and Feed the Children to donate tens of thousands of Crocs™ shoes to impoverished communities and areas that have been affected by natural disasters. The Company is dedicated to providing basic necessities to the more than one million people around the world living on less than a dollar a day, that would otherwise go without.  Additional information about the Crocs Cares^sm program and local and global initiatives can be found at www.crocscares.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Announces Retail Expansion Into Puerto Rico with New Stores

New locations mark Crocs’ first venture into Puerto Rico

Niwot, Colo.  December 14, 2010 – In the midst of the holiday shopping season, Crocs, Inc. (NASDAQ: CROX) announced today the Company’s expansion into Puerto Rico with new store locations. Opening this month, the Plaza Las Americas store, located in Hato Rey, and Plaza Carolina store, located in San Juan, join the Barceloneta and Old San Juan locations, which opened earlier this year to mark our first retail venture into Puerto Rico.

Retail sales have played a key role in the Company’s growth strategy this year, posting a 35 percent year over year revenue increase in the third quarter of 2010. The new Puerto Rico stores allow the Company to merchandise the depth of Crocs’ more than 250 styles with a mix of full-price and factory direct products, while also introducing the brand to another international community.

“Puerto Rico is a great market for Crocs and a very strong footwear market.” says Doug Hayes, Vice President and General Manager of Americas for Crocs. “New stores are a part of our Crocs brand globalization strategy.  It’s important for us to not only strategically locate our stores in busy shopping districts, but also showcase our diverse product offering to shoppers around the world as our shoes appeal to consumers for their comfort, color and value.”

This retail expansion marks an exciting new opportunity for the leading footwear company, while continuing to bring profound comfort, fun and innovation to the world’s feet.  Crocs™ shoes are sold in more than 125 countries and the company currently expects to operate more than 400 company owned retail stores in shopping destinations around the globe by year-end.  To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.com for additional information.

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