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Crocs Inc. 2012 Third Quarter Financial Results

October 24, 2012

Company Reports Earnings Per Diluted Share of $0.49 and Record Third Quarter Revenue of $295.6 million

NIWOT, Colo.–(BUSINESS WIRE)–Crocs Inc. (NASDAQ: CROX) reported today financial results for the third quarter ended September 30, 2012. Revenue for the third quarter of 2012 increased 7.5% to $295.6 million compared with revenue of $274.9 million reported in the third quarter of 2011. Net income for the third quarter of 2012 was $45.1 million, or $0.49 per diluted share, compared with net income of $30.2 million, or $0.33 per diluted share, in the third quarter of 2011.

“We saw exceptional growth in third quarter of 2012 pre-books as our wholesale customers accelerated their order books to secure sourcing for spring summer deliveries of our hottest new products for 2013, which include the huarache, molded boat shoes, and our women’s wedge line.”

From a channel perspective, wholesale sales increased 1.5% to $156.2 million compared with sales of $154.0 million in the third quarter of 2011. Internet sales increased 6.0% to $27.1 million compared with sales of $25.6 million in the third quarter of 2011. Retail sales increased 17.7% to $112.2 million compared with sales of $95.3 million in the third quarter of 2011. The company ended the quarter with 499 retail store locations compared with 410 locations a year ago. Global same store sales for the third quarter of 2012 increased 1.0% on a currency neutral basis, as the Americas increased 5.5%, Europe increased 0.9%, and Asia declined 6.3%.

Sales growth during the quarter was driven by strength in the Americas and Asia. Geographically, revenue increased 7.4% for the Americas, 11.3% for Asia and decreased 2.9% for Europe. On a constant currency basis, revenue increased 8.6% for the Americas, 13.0% for Asia, 7.3% for Europe, and 10.3% globally.

“Our revenue growth during the third quarter reflects the benefit of balanced distribution channels globally. Our direct to consumer channel in the Americas increased 12% on year-over-year basis, highlighted by a mid single digit same store sales gain, and our expanded presence in Asia resulted in a direct to consumer sales increase of 17% in that region,” said John McCarvel, President and Chief Executive Officer. “Our Americas and Asia performance helped to more than offset weakness in the European market, where challenging macroeconomic conditions and foreign currency exchange rate fluctuations continue to pressure our results. At the same time, we haven’t been fully immune to some of the recent choppiness in Asia, particularly in Japan, where consumer demand slowed as the third quarter progressed. Despite the economic headwinds we faced during quarter, we continued to grow the business and make strategic progress toward our long-term goal of evolving Crocs into a four-season brand. For the spring summer 2013 season our wholesale pre-books have been strong. We are excited about the prospects for 2013 as enthusiasm for our products continues to grow and our opportunities globally expand.”

Margins

Gross profit for the third quarter of 2012 increased 9.2% to $160.7 million, or 54.4% as a percentage of sales, from $147.2 million, or 53.5% as a percentage of sales in the same period last year. Selling, General, & Administrative expenses (SG&A) increased 8.1% to $120.7 million versus $111.7 million a year ago. As a percentage of sales, SG&A was 40.8% compared with 40.6% in the third quarter of 2011.

Balance Sheet

Cash and cash equivalents at September 30, 2012 increased 41.8% to $312.6 million compared to $220.4 million at September 30, 2011. Inventories at September 30, 2012 were $187.5 million, up 24.1% compared to inventories at September 30, 2011 of $151.1 million. Inventory levels during the third quarter of 2012 were partially driven by the 22% increase in retail store locations in the quarter and the need for additional inventory for the 35 to 40 new store openings planned for the fourth quarter of 2012.

Backlog

Backlog at September 30, 2012 increased 33.2% to $395.4 million compared with backlog of $296.8 million at September 30, 2011. John McCarvel continued “We saw exceptional growth in third quarter of 2012 pre-books as our wholesale customers accelerated their order books to secure sourcing for spring summer deliveries of our hottest new products for 2013, which include the huarache, molded boat shoes, and our women’s wedge line.”

Income Taxes

For the quarter, the company recorded a non-recurring tax benefit of $11.4 million due to a reversal of certain tax provisions and the release of certain valuation allowances associated with deferred tax assets.

Guidance

For the fourth quarter of 2012, the Company expects break-even diluted earnings per share on revenue of $220 million.

Conference Call Information

A conference call to discuss Crocs’ 2012 third quarter financial results is scheduled for today (October 24, 2012) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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Crocs, Inc. Announces Reporting Date for Third Quarter Fiscal 2012 Financial Results and Conference Call

October 16, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ:CROX) today announced that it will release the results of its third quarter ended September 30, 2012 on Wednesday, October 24, 2012 at approximately 4:00 p.m. Eastern Time. At 5:00 p.m. Eastern Time that same day, the Company will host a conference call to discuss these results. The live broadcast will be available by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com and at www.earnings.com. An audio replay of the webcast will be available on the Crocs website for one year.

Interested parties are advised to log on to the live webcast at least fifteen minutes prior to the call in order to download the necessary software.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes

 

Contacts

Investors:
Crocs, Inc.
William Kent, 303-848-7000
wkent@crocs.com
or
ICR, Inc.
Brendon Frey, 203-682-8200
brendon.frey@icrinc.com
or
Media:
Crocs, Inc.
Katy Lachky, 303-848-7000
klachky@crocs.com

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Crocs, Inc. Named Top Company of the Year by ColoradoBiz Magazine

September 17, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that it was named a Top Company of the Year by ColoradoBiz magazine in the consumer business category. The award was presented during the 2012 ColoradoBiz Top Company Awards ceremony on September 12 in Denver. Crocs was recognized for its financial performance, brand evolution and philanthropic efforts over the past 12 months.

“This award is a testament to the passion and dedication of our employees who are committed to the continued growth of the Crocs brand. I am proud to accept this award on their behalf.”

The ColoradoBiz Top Company Awards recognize companies with headquarters or a strong presence in Colorado for their achievements over a 12 month period. Companies can be nominated in 14 different categories and are judged on financial performance, community involvement and outstanding achievements in areas such as product innovation, operational excellence and marketing effectiveness. Winners are selected by a panel of business professionals and policy officials.

Contributing to Crocs’ achievement as Top Company was its financial performance during the past 12 months. At the end of 2011, Crocs surpassed $1 billion in annual revenue for the first time in its 10 year history. The company shifted from five quarters of losses to eight consecutive quarters of profits, swinging its stock value from less than $1 in 2009 to one of NASDAQ’s top performers in 2011. The positive momentum continued into 2012, with two quarters of strong earnings results to-date.

“We’re honored to be recognized as a Top Company by ColoradoBiz for our strong financial performance and community stewardship during the past year,” said John McCarvel, president and CEO of Crocs. “This award is a testament to the passion and dedication of our employees who are committed to the continued growth of the Crocs brand. I am proud to accept this award on their behalf.”

In addition to its financial growth, Crocs was recognized for the successful execution of its first fully in-house marketing campaign. The “Crocs Inside” campaign focuses on product diversity and highlights the comfort found in each pair of Crocs’ more than 300 footwear styles.

The company’s commitment to giving back to the local and global communities in which it does business also contributed to its Top Company designation. Since 2007, more than 3 million pairs of Crocs shoes, a retail value of roughly $20 million, have been donated to children and families in need through the company’s corporate social responsibility program, Crocs Cares.

To learn more about Crocs and Crocs Cares or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes

 Contacts

Crocs, Inc.
Investor Contact:

Kevin Kim, 303-848-7000
kkim@crocs.com
or
Media Contact:
Shelley Weibel, 303-848-7000
sweibel@crocs.com

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Crocs, Inc. Names Dale Bathum Chief Product Officer, Mike DeBell Chief Sales Officer and Doug Hayes President of the Americas

September 13, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that Dale Bathum has been appointed chief product officer, Mike DeBell has been named chief sales officer and Doug Hayes has taken the role of president of the Americas market. As chief product officer, Bathum will be responsible for overseeing ideation, design, development and introduction of Crocs products to the international marketplace, while DeBell will lead all Crocs global sales offices and direct-to-consumer sales in the role of chief sales officer. Hayes will continue to oversee operations for North and South America, including wholesale and direct-to-consumer sales.

“Dale, Mike and Doug have each played an integral role in growing Crocs into a leading global lifestyle brand, and we look forward to their continued leadership in their new roles,” said John McCarvel, president and chief executive officer of Crocs. “Dale’s product vision, Mike’s sales leadership and Doug’s firm grasp on the Americas marketplace will help ensure Crocs’ continued, sustained growth.”

Bathum, who previously was senior vice president of product for Crocs, joined the company in 2007 with more than two decades of footwear industry experience. Prior to Crocs, Bathum founded and spent 10 years as CEO and president of Bite, a golf and outdoor footwear brand. Before founding Bite, Bathum held senior product development roles with footwear leaders Deckers and Nike.

DeBell returned to U.S. in October 2011 as senior vice president of global sales. Earlier in 2011, DeBell spent six months in Europe assisting in the regional restructure. He joined Crocs in 2006 as vice president of sales in Asia where he built the business over 5 years. In his more than 17 years of sales experience, DeBell held various sales management roles with multiple global companies.

Hayes joined Crocs in 2008 as vice president and managing director of Crocs Canada. In 2009 he assumed his most recent role, vice president and general manager of the Americas. Prior to joining Crocs, Hayes spent 25 years in the sports industry, serving in leadership roles with National Sports, Forzani Group Ltd, Callaway Golf Canada and adidas-Salomon Canada Limited.

To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes.

 

Contacts

Crocs, Inc.
Investor Contact:
Kevin Kim, 303-848-7000
kkim@crocs.com
or
Media Contact:
Shelley Weibel, 303-848-7000
sweibel@crocs.com

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Crocs, Inc. Appoints Scott Crutchfield Chief Operating Officer

September 6, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that Scott Crutchfield has been appointed chief operating officer. Crutchfield will be responsible for leading all day-to-day operations for the company, including overseeing worldwide manufacturing, distribution, logistics, supply chain management and information technology.

“As Crocs continues our focus on sustainable, profitable global growth, Scott will be a valuable resource in helping us achieve operational efficiencies and excellence.”

Previously, Crutchfield had served as senior vice president of worldwide operations at Crocs since May 2010. Crutchfield joined Crocs in 2006 as vice president of worldwide operations.

“Scott’s strong track record leading all aspects of Crocs’ global operations for the past six years makes him the ideal candidate to serve as our chief operating officer,” said John McCarvel, president and chief executive officer of Crocs. “As Crocs continues our focus on sustainable, profitable global growth, Scott will be a valuable resource in helping us achieve operational efficiencies and excellence.”

Prior to joining Crocs, Crutchfield served as senior director of U.S. and South America operations for Jabil Circuit, one of the world’s largest electronic manufacturing services companies, from 2004 to 2006. Previously, Crutchfield held senior leadership positions at Flextronics; Dovatron International, a subsidiary of DII Group; and Square D, a subsidiary of Schneider Electric.

“I look forward to continuing to ensure Crocs achieves effective operational management as the company continues to grow and expand its global footprint,” said Crutchfield.

To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50399970&lang=en

Contacts

Crocs, Inc.
Investor Contact:
Kevin Kim, 303-848-7000
kkim@crocs.com
or
Media Contact:
Katy Lachky, 303-848-7000
klachky@crocs.com

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Crocs, Inc. to Present at CL King 10th Annual Best Ideas Conference 2012

September 5, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) announced today that the Company will present at the CL King 10th Annual Best Ideas Conference 2012 in New York City on September 12, 2012 at 8:40 am Eastern Time. A live broadcast of the Company’s presentation will be available by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com. An audio replay of the webcast will be available on the Crocs website after the presentation. Interested parties are advised to log onto the live webcast at least fifteen minutes prior to the presentation in order to download the necessary software.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs

 

Contacts

Investors:
Crocs, Inc.
Kevin Kim, 303-848-7000
kkim@crocs.com
or
ICR, Inc.
Brendon Frey, 203-682-8200
brendon.frey@icrinc.com
or
Media:
Crocs, Inc.
Katy Lachky, 303-848-7000
klachky@crocs.com

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Crocs, Inc. to Ring Opening Bell at NASDAQ in Celebration of 10th Anniversary

July 31, 2012

Maria Menounos host of EXTRA, Georgetown Cupcake highlight milestone festivities with Crocs’ founders and executives

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that it will ring the Opening Bell at NASDAQ on Tuesday, July 31st to help commemorate the company’s 10th anniversary. Crocs’ founders and executive team will be on-hand for the celebration, which will include 2,000 cupcakes in the shape of Crocs’ iconic clog, courtesy of Georgetown Cupcake. Maria Menounos, host of EXTRA, NY Times Best Selling Author, AfterBuzz TV Producer and former “Dancing with the Stars” contestant, and sisters Katherine Berman and Sophie LaMontagne from TLC’s DC Cupcakes, also will attend the NASDAQ event to celebrate the 10-year milestone.

“We’re grateful to everyone who has helped us achieve such a milestone.”

“A decade ago, three friends introduced Crocs to the world. Since then, with comfort as our cornerstone, we’ve grown from a one-shoe company to a global footwear brand with more than 300 shoe styles for all seasons,” said John McCarvel, president and CEO of Crocs. “We’re grateful to everyone who has helped us achieve such a milestone.”

Crocs, founded in 2002 by George Boedecker, Scott Seamans, and Duke Hanson, has sold more than 250 million pairs of shoes since its inception, including nearly 50 million pairs in 2011 alone. In addition to the iconic clog generally associated with the company, the global lifestyle footwear brand has more than 300 styles of shoes for everyday wearing occasions. Over the past five years, Crocs Cares℠, the company’s corporate social responsibility initiative, has donated more than three million pairs of shoes to people in need around the globe. Crocs Cares was founded in 2007 and seeks to provide happy and healthy feet to children and families around the world.

“It seemed appropriate to ring in Crocs’ next decade in Times Square, where so many people celebrate new chapters on December 31 each year,” continued McCarvel. “We look forward to the next decade, excited about building on the growth of the past ten years and motivated to deliver the comfort people have come to expect from Crocs in fashion-forward styles.”

A live webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/about/marketsitetowervideo.asx

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs

 

Contacts

Crocs, Inc.
Katy Lachky, 303-848-7000
klachky@crocs.com

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Crocs, Inc. Reports 2012 Second Quarter Results

July 25, 2012

Company sets record quarterly revenue and diluted earnings per share
Company raises full year EPS outlook   

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today reported financial results for the second quarter ended June 30, 2012. Revenue for the second quarter of 2012 increased 12.0% to $330.9 million, over revenue of $295.6 million reported in the second quarter of 2011. This represents the highest three month revenue level in the company’s history. Net income for the second quarter 2012 was $61.5 million, or $0.68 per diluted share, compared to net income of $55.5 million, or $0.61 per diluted share, in the second quarter of 2011.

Sales growth during the quarter was driven by Asia and Americas which was partially offset by a modest decrease in Europe. Geographically, revenue increased 10.9% for the Americas, increased 20.5% for Asia and decreased 5.2% for Europe.

From a channel perspective, wholesale sales increased 7.3% to $188.5 million, over sales of $175.8 million in the second quarter of 2011. Retail sales increased 22.6% to $112.5 million, over sales of $91.8 million in the second quarter of 2011. The company ended the quarter with 484 retail store locations, which compares to 397 locations a year ago. Global same store sales for the second quarter of 2012 increased 1.8% on a currency neutral basis. Internet sales increased 6.6% to $29.9 million, over sales of $28.1 million in the second quarter of 2011.

John McCarvel, President and Chief Executive Officer, stated: “We’re pleased with our ability to deliver profitability that exceeded our second quarter projections despite some challenges in certain areas of our business. Conditions in Europe, including currency headwinds, and slower than expected retail sales in the Americas resulted in slightly lower growth than expected. We are very encouraged by continued strong growth of Asia, sell through of our products in key wholesale accounts, our international retail performance, all driven by customer enthusiasm for our new products.”

Margins

Gross profit for the second quarter of 2012 increased 15.2% to $196.1 million, or 59.3% as a percentage of sales, from $170.2 million, or 57.6% as a percentage of sales in the same period last year. Selling, General, & Administrative expenses (SG&A) increased 15.0% to $124.7 million versus $108.5 million a year ago. As a percentage of sales, SG&A was 37.7% compared to 36.7% in the second quarter of 2011.

Balance Sheet

Cash and cash equivalents at June 30, 2012 increased 54.9% to $278.8 million compared to $180.0 million at June 30, 2011. Inventories at June 30, 2012 were $166.0 million, up 6.1% compared to inventories at June 30, 2011 of $156.5 million.

Backlog

Backlog at June 30, 2012 increased 2.7% to $172.6 million compared to backlog of $168.1 million at June 30, 2011. On a constant currency basis, backlog is up approximately 6% over 2011.

Guidance

For the third quarter of 2012, the Company expects revenue of $300 million and diluted earnings per share to be between $0.42 and $0.44.

John McCarvel, continued: “Based on our year to date results, the increasing count of retail stores and the strength of our wholesale business, we are projecting that we will finish 2012 with US dollar revenue growth of about 14% over 2011, which on a constant currency growth represents 17.5%, inline with our previous guidance. For the first half of the year, we earned $0.99 per diluted share and we now project earnings to be between $1.50 and $1.54 per diluted share for the full year. We believe the diversification in our business model, global presence and product breadth provides the platform for continued sales growth and earnings expansion.”

Conference Call Information

A conference call to discuss Crocs’ 2012 second quarter financial results is scheduled for today (July 25, 2012) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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Crocs, Inc. to Donate $5 for Each Pair of Shoes Sold Online Through July 31 to Aid Aurora Theater Shooting Victims

July 25, 2012

Donations will be made to the Aurora Victim Relief Fund through GivingFirst.org

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that it will donate $5 for each pair of shoes sold online at crocs.com and at Crocs’ Colorado retail stores from July 24 – July 31 to aid the victims of the Aurora, Colo. theater shooting. The donations will be made through Crocs CaresSM, the company’s corporate social responsibility program, to the Aurora Victim Relief Fund through GivingFirst.org.”

“As a Colorado-based company, we are committed to supporting our local community during times of need and believe that it is important to come together as a community to aid those affected by this tragedy,” said Melissa Koester, program manager for Crocs Cares. “We are proud to be part of a local community that is doing so much to support those affected by this terrible event.”

GivingFirst.org is a resource for Colorado charities and is a program of Community First Foundation. The donations that are raised through GivingFirst.org will be matched by the Governor’s office dollar for dollar, up to $100,000. These funds will then be divided evenly between the various Colorado charities that are supporting the victims of the shooting. Once the initial $100,000 donation is raised, the remaining funds will go to the immediate needs and long term support of the families impacted by the tragedy.

Launched in 2007, Crocs Cares was created to make a difference in the lives of children and families in need through initiatives that positively impact the environment, employees and local and global communities. Crocs Cares is focused on donating shoes to those in need around the world and on volunteer and fundraising initiatives in the communities in which Crocs does business. More than 3 million pairs of shoes have been donated through Crocs Cares since the program’s inception.

Additional information about Crocs Cares can be found at www.crocscares.com.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50354047&lang=en

 

Contacts

Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com

 

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Crocs, Inc. Announces Reporting Date for Second Quarter Fiscal 2012 Financial Results and Conference Call

July 18, 2012

NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that it will release the results of its second quarter ended June 30, 2012 on Wednesday, July 25, 2012 at approximately 4:00 p.m. Eastern Time. At 5:00 p.m. Eastern Time that same day, the Company will host a conference call to discuss these results. The live broadcast will be available by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com and at www.earnings.com. An audio replay of the webcast will be available on the Crocs website for one year.

Interested parties are advised to log on to the live webcast at least fifteen minutes prior to the call in order to download the necessary software.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Visit www.crocs.com for additional information.

 

Contacts

Investors:
Crocs, Inc.
Kevin Kim, 303-848-7000
kkim@crocs.com
or
ICR, Inc.
Brendon Frey, 203-682-8200
brendon.frey@icrinc.com
or
Media:
Crocs, Inc.
Katy Lachky, 303-848-7000
klachky@crocs.com

 

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