News Releases

Crocs, Inc. Introduces New Golf Shoe Collection

New styles developed with world-renowned golf instructor Hank Haney

Niwot, Colo. – September 14, 2011 –Crocs, Inc. (NASDAQ: CROX) today announced a new golf line designed in partnership with internationally-recognized golf instructor Hank Haney. The Crocs Golf with Hank Haney collection will launch in the spring of 2012 and feature a number of men’s and women’s styles that can be worn both on and off the course.

The new collection strikes the perfect balance of utmost comfort for which Crocs shoes are known, with technical engineering for the casual golfer.  Each of the four Crocs Golf with Hank Haney styles were designed with input from Haney based on his experience over the past 35 years instructing more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian tours.

Crocs Golf with Hank Haney provides an alternative to traditional golf shoes for the recreational player. All of the styles feature Croslite™ material midsoles that provide form-to-foot cushioning not found in any other golf shoe.

The new styles in the Crocs Golf with Hank Haney collection include:

• Men’s Preston (MSRP: $99.99, sizes M5 – M13). Featuring premium water-resistant leather upper and classic styling, this shoe offers players a lightweight design that increases flexibility. The Preston will be available in Espresso/White, Espresso/Khaki, Black/White, Charcoal/Pumpkin, White/Parrot Green and Black/Sea Blue.
• Men’s and Women’s Bradyn (MSRP: $99.99, sizes M5 – M13 and W4 – W11). With the look and feel of a sneaker, the Bradyn is highlighted by a water-resistant leather upper that works both on and off the course. The men’s Bradyn will be available in Black/Parrot Green, Espresso/White, Navy/White and White/Sea Blue. The women’s Braden will be available in White/Fuchsia, White/Turquoise and Electric Blue/White.
• Men’s Drayden (MSRP: $89.99, sizes M5 – M13) With a breathable CrosMesh™ upper, the Drayden allows for cooling ventilation on warm days, making it the perfect shoe for warm golf climates. The Drayden will be available in White/Parrot Green and White/Navy.
• Men’s and Women’s XTG Pro Sandal (MSRP: $79.99, sizes M7 – M13 and W4 – W11). A truly comfortable golf sandal, the XTG Pro has an innovative 3-point adjustable strap system for a secure fit. The men’s XTG Pro Sandal will be available in Espresso/Black and Sea Blue/White and the women’s XTG Pro Sandal will be available in Sea Foam/White.

“I spend a lot of time in and around the golf course so functionality and comfort are extremely important to me,” said Haney. “Crocs listened to my input and suggestions, and I believe the Crocs Golf with Hank Haney collection provides golf fans with a complete golf shoe that combines style, performance, and all around comfort. From the range to the clubhouse, the collection features a variety of styles for both men and women.”

“The Crocs Golf collection is a natural brand extension for Crocs as it offers a casual alternative to the traditional golf shoe,” said Dale Bathum, senior vice president of product development for Crocs. “They still provide all of the same technical engineering, but with the comfort and innovative design consumers have come to expect from Crocs footwear. The launch of this new line continues to showcase the depth and breadth of our styles. Currently, we offer more than 250 styles of Crocs shoes, ranging from the original clog-style shoe to wedges, flats, boots and, now golf shoes.”

Crocs Golf with Hank Haney will be available starting in spring 2012.  More information about Crocs is available here.

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Crocs, Inc. Awarded Ladies’ Home Journal ‘Do Good’ Stamp

Crocs Cares℠ program recognized for global shoe donations and community support

Niwot, Colo. –August 18, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced that the company has been awarded the ‘Do Good’ Stamp from Ladies’ Home Journal. The ‘Do Good’ stamp is given quarterly to corporations that are dedicated to doing good and making the world a better place. The award is in recognition of Crocs’ corporate social responsibility program, Crocs Cares℠, which is focused on making a difference in the lives of children and families in need through initiatives that positively impact employees and local and global communities.

Crocs is recognized with the ‘Do Good’ stamp in the Lades’ Home Journal September 2011 issue, which highlights the work of Crocs Cares℠ in support of the health and wellbeing of children and their caregivers in financially depressed communities and those impacted by natural disasters. Since the launch of Crocs Cares℠ in 2007, Crocs, has donated close to three million pairs of shoes in more than 40 countries.  Most recently, Crocs donated more than 100,000 pairs of shoes to Japan, in conjunction with Feed the Children, in the wake of this year’s devastating earthquake and resulting tsunami.

“Giving back has always been a priority for Crocs, and we are proud to be recognized along with the other current and past Ladies’ Home Journal ‘Do Good’ Stamp recipients who have made doing good a priority,” said Melissa Koester, Crocs Cares℠ program manager. “Crocs is committed to positively impacting communities in need around the world, and we look forward to continuing to make good on this commitment in the future.”

In addition to its local and international aid work, through Crocs Cares℠, employees are encouraged to give back to their local communities. In 2010 alone, Crocs employees donated roughly 2,000 hours of their time volunteering in their communities and participating in employee-driven fundraisers.

The ‘Do Good’ stamp is awarded by an advisory board of experts including Sally Lee, the editor-in-chief of Ladies’ Home Journal and Nancy Weber, the chief marketing officer of Meredith Publishing Group.

For additional information about Crocs Cares℠, visit www.crocscares.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Sends Kids Back to School in Style with New Fall Kids’ Collection

New ‘School Approved’ symbol makes back to school shopping simple for parents

Niwot, Colo. –July 29, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the introduction of its new fall kids’ collection, perfect for the back to school season. All of the new styles are not only fun, lightweight and incredibly comfortable, everything kids love about Crocs™ shoes, but they also carry a new ‘School Approved’ symbol parents can feel good about.

All of the Crocs fall styles carrying the new ‘School Approved’ symbol – including sneakers, flats and slip-ons – meet typical school dress codes, meaning they feature closed toes, enclosed heels and non-marking soles. The symbol can be found now on select styles at www.crocs.com as well as on shoe hang tags at Crocs retail locations nationwide. In addition to meeting most school dress codes, the new Crocs fall kids’ styles are affordable too. All are available for $49.99 or less.

Key back to school styles for kids this season include:

• Hover Sneak (MSRP: $39.99, sizes c9-j6) is a virtually weightless twist on the classic sneaker made with durable canvas that is perfect for the schoolyard.  The Hover sneak is available in navy/light grey, black/sea blue and white/black for boys and girls, as well as in camo print canvas in navy/sea blue or black/black for boys.

• Hover Sneak Leather (MSRP: $49.99, sizes c9-j6) is a vintage-inspired sneaker with lightweight comfort. The Hover Sneak Leather is available in black/graphite, espresso/khaki, light grey/pearl white, white/bubblegum and white/white.

• Hover Sneak Metallic (MSRP: $39.99, sizes c9-j6) is a sparkly twist on the classic sneaker featuring a fun metallic fabric girls will love. The Hover Sneak Metallic is available in gold/bubblegum, ultraviolet/black and fuchsia/bubblegum.

• Hover Sneak Slip On (MSRP: $39.99, sizes c9-j6) is a virtually weightless slip-on sneaker for boys with a sporty look and feel. The Hover Sneak Slip On is available in white/black, black/black, charcoal/white and navy/light grey.

• Dawson Sneak (MSRP: $44.99, sizes c4-j3) is a sneaker built for play complete with durable suede and a shock cord lacing system for a secure fit. The Dawson Sneak is available in bubblegum/chocolate, black/black, espresso/khaki and graphite/navy.

“Our fall kids’ collection reflects Crocs’ commitment to providing comfortable, stylish kids’ shoes that meet both school dress codes and parents’ budgets,” said Shannon Myers, Director of Children’s Product for Crocs. “With the addition of the school approved symbol, we hope to make back to school Crocs shoe shopping even easier for parents this year.”

For additional information about the newest Crocs™ shoes for back to school, as well as information about the new school approved symbol, visit www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Niwot, Colo., July 28, 2011 – Crocs, Inc. (NASDAQ: CROX), revealed its new spring/summer 2012 footwear line at the World Shoe Association (WSA) trade show in Las Vegas this week. The new line, which includes more than 40 styles, features Crocs’ signature comfort combined with innovative designs that demonstrate the evolution of key collections. Retailers can view the new 2012 styles at the Crocs WSA booth (#5018) at the Sands Expo Center from July 27-29, 2011.

Highlights of the 2012 styles include evolutions of Crocs’ 2011 Translucent and Sneaker collections. Enhancing both the look and performance, all of the new styles integrate Crocs’ proprietary Croslite™ material with eye-catching design elements. Crocs will also offer spring/summer 2012 styles in its innovative color-changing Crocs Chameleons™ collection, along with the Ocean Minded™ by Crocs and YOU by Crocs™ collections.

“The evolution of these key Crocs collections will continue to provide us with a competitive advantage as we further diversify our product lines, which are now comprised of more than 250 styles,” said Christi Saito, vice president of product development at Crocs.  “The Crocs brand will continue to progress, offering our consumers comfortable footwear options for a variety of wearing occasions. At the foundation of this is technology evolution and innovation.”

Key spring/summer 2012 lines include:

• Sneaker Collection - updated with a breathable Croslite™ material mesh called CrosMesh™, and CrocsWeld, a unique fused seam with minimal stitching. Both CrosMesh™ and CrocsWeld exemplify Crocs’ ability to maintain the functionality of the proprietary Croslite™ material while adding perforation and breathability.
  • CrocsWeld is front-and-center in the CrocsWeld Hover Sneaker made with “no-sew” technology for an entirely different sneaker experience. The CrocsWeld Hover Sneaker will be available in men’s sizes 7 – 13 in charcoal/black, silver/electric blue, silver/parrot green, silver/true red, white/white, nautical navy/silver and red/silver (MSRP: $54.99).
  • The CrosMesh™ Summer Shoe for Men is a slip on sneaker with increased ventilation. The CrosMesh™ shoes will be available in men’s sizes 7-13 in black/charcoal, pearl white/navy, white/parrot green and white/true red (MSRP: $59.99).

• Translucent Collection – features fashion-forward styles with colorful, transparent TPU designs. A standout in the collection is the Adrina Flat II, a classic cap-toed flat that enhances the Crocs’ women’s style offering. It will be available in women’s sizes 4-11 in aqua/raspberry, black/black, gold/espresso, hot pink/gold and ultraviolet/oyster (MSRP: $44.99)

• Ocean Minded™ by Crocs is perfect for the beach and warm weather wearing occasions. The Waveseeker is constructed from stretchy quick dry polyester with an ultra light foodbed and midsole bottom made from recycled Croslite™ material. Styles include:
  • Waveseeker Skimmer for Women, available in women’s sizes 5-11 in black/pink, chocolate/green, light grey/blue and pink/violet (MSRP: $60.00).
  • Waveseeker Lace Up for Men, available in men’s sizes 7-13 in tan/chocolate, black/lime, mid grey/charcoal and chocolate/aqua (MSRP: $60.00).

• YOU by Crocs ™, offering women more fashionable styles that can easily transition from day to night.  Each style in this collection is constructed with genuine leather upper and lining complete with a Croslite™ material footbed.  Key 2012 YOU by Crocs styles include:
  • Sammilee – A classic leather pump with a 3.4” heel that is ideal for the office and beyond. The Sammilee is available in women’s sizes 5-11 in black, beige, snake and pewter (MSRP: $130.00).
  • Myersita – A high heel hidden platform sandal that will makes the day-to-night transition a breeze. The Myersita is available in women’s sizes 5-11 in black, natural, pewter and pink (MSRP: $140.00).

The spring/summer 2012 Crocs’ lines will be available at retailers and online at www.crocs.com beginning in January 2012.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Announces Changes to Board of Directors

NIWOT, COLORADO – June 29, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced that Richard Sharp, chairman of the board of directors, has retired from his position and from Crocs’ board of directors, following a leave of absence in December 2010.  Thomas Smach has been appointed chairman of the board, effective immediately. Doreen Wright has been appointed to the board, also with immediate effect.

Mr. Smach commented, “Rick’s leadership has been a tremendous benefit to the company and the board over the past several years.  Serving as chairman since before our initial public offering in 2005, Rick has thoughtfully helped us work through numerous challenges and critical decisions, and he will be greatly missed.  We wish Rick and his family all the best in the future.”

Thomas Smach has served as a member of Crocs’ board of directors since April 2005 and stepped into the role of acting chairman in late 2010. Mr. Smach is a founder and partner of Riverwood Capital Management and a former senior executive with Flextronics, Inc. where he served as chief financial officer from 2005 to 2008 and senior vice president, finance from 2000 to 2004. Mr. Smach is a certified public accountant and serves on the board of directors of ADVA AG Optical Networking.

The Company also announced that Doreen A. Wright has been appointed to the Crocs’ Board of Directors. Ms. Wright served as senior vice president and chief information officer of Campbell Soup Company [NYSE: CPB] from 2001 to 2008 and executive vice president and chief information officer of Nabisco Inc. from 1999 to 2001.  She currently serves on the board of directors of Dean Foods [NYSE: DF] and Citadel Broadcasting Corporation and is a former board member of The Oriental Trading Company, Conseco, Inc., and The Yankee Candle Company.

“We are very excited to welcome Doreen to our board of directors,” said Mr. Smach. “With her information technology (IT) experience and proven leadership with global organizations, we believe she will be a great asset to the board and to Crocs.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Donates Emergency Relief Supplies to Tornado Survivors

Donations made to Missouri and Alabama families in recent months

NIWOT, COLORADO – June 13, 2011 – Today, Crocs, Inc., in partnership with Feed The Children, is again helping thousands of victims affected by the recent devastating tornados in Missouri by providing disaster relief items for distribution by Operation Compassion to those in Joplin. This follows a donation last month to the Birmingham Salvation Army for tornado survivors.

In recent months, Crocs along with long-standing partner, Feed The Children, has sent trucks loaded with supplies and more than 5,000 pairs of Crocs™ shoes to help those in impacted by these disastrous storms. Families in both regions are receiving basic necessities including food and other disaster relief items. Additionally, as many survivors were left with nothing more than the clothes on their back, Crocs is providing footwear for survivors.

“At the foundation of Crocs Cares℠ is the simple notion of helping those in need,” stated John McCarvel, President and CEO of Crocs, Inc. “Assisting our employees, friends and family as they get back on their feet is a top priority following these devastating storms.”

Crocs maintains a spirit of giving back.  The company’s philanthropic platform, Crocs Cares℠, has donated nearly 3 million pairs of shoes in more than 40 countries to those in need.  These donations are made to survivors of natural disasters including the Japanese tsunami, Haiti earthquake and California forest fires, as well as to those who cannot afford basic necessities such as shoes.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

About Feed The Children

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2010, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally. For more information, please visit www.feedthechildren.org.

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Crocs, Inc. Announces Grand Prize Winner in the New Crocs, New You

Makeover Contest

Colo. woman wins fashion-forward makeover in New York City with

nationally-recognized stylist Jenn Falik

Niwot, Colo. – June 10, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced Shelly Dana of Highlands Ranch, Colo., as the grand prize winner in the New Crocs, New You wardrobe makeover contest. Dana was chosen as the winner from ten struggling fashionista finalists who submitted videos explaining why they most deserved a fashion-forward, toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik.  Visit www.crocs.com/newyou to watch a video of Dana’s transformation.

From May 4 to 20, 2011, online voting narrowed the 10 finalists down to just one. Ultimately, Dana’s story of her past battle with breast cancer, as well as her challenges losing weight after having two children, helped her nab the top prize. In the video, Dana recounts how after successfully combating breast cancer, losing a good deal of weight and undergoing a breast reconstruction surgery, she was left without clothes that fit. Through the contest, she hoped for a chance to build a wardrobe that would help her celebrate her new body. All of the finalists’ videos can still be viewed at on the New Crocs, New You website.

As the grand prize winner of the New Crocs, New You makeover contest, Dana and a friend were whisked away in early June to New York City for a toe-to-head makeover. During her trip to New York City, Dana was pampered at Marie Robinson salon with a haircut, color and style, and makeup application and lesson. She also went on a shopping spree that included a stop at National Jean Company, where Falik shared tips with Dana on how to update her wardrobe for summer and dress for her new body.

“During our time shopping together, Shelly and I talked about ways women can take their warm-weather wardrobe to the next level and dress for their body types,” said Falik. “For example, with simple, on-trend purchases in bright colors, like the new Crocs transluncent styles, any woman can update her summer style, even on a limited budget.”

Shoppers looking for additional tips from Falik on how to make the most out summer shopping trips can watch a short video on the Crocs YouTube channel.

The “New Crocs, New You” wardrobe makeover contest was inspired by Crocs’ own fashion-forward makeover with the launch of the company’s spring and summer translucent line. The styles in the new collection feature the signature comfort of Crocs™ footwear with an on-trend look, perfect for styling up warm-weather wardrobes. These new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less. Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Hosts Inaugural Global Sales Meeting

Meeting follows record setting 1st quarter and celebrates the future of the company

Niwot, Colo. – May 27, 2011 – Today, Crocs, Inc. (NASDAQ: CROX) wrapped up its inaugural global sales meeting in Denver, Colo.  Crocs employees from more than 50 countries attended the 2012 sales meeting to preview next season’s new product offerings, fortify the company’s forward momentum over the past 18 months and to kick off Crocs’ 10^th anniversary.

The meeting’s theme, “10+, Let’s Make History Again,” highlighted the company’s heritage, while focusing on the company’s future. These themes were echoed by the meeting’s keynote speaker, Scott Bedbury, a former marketing executive for Starbucks and Nike and author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century.

“Crocs is well poised to take its brand to the next level,” said Bedbury.  “The next year will be a time of opportunity and expansion if it can further diversify product collections and strengthen its marketing efforts around the world.  The brand has achieved world-wide recognition in a short time and with Crocs innovative style and business approach – they are evolving into a true lifestyle brand.  ”

Crocs President and CEO, John McCarvel, also discussed important lessons learned over the past 10 years, as well as his plan and vision for the company’s future. Specifically, the brand will continue to focus on product innovation, global brand-building and sales channel growth strategies.

“Our global sales meeting was an opportunity to come together as an organization to reflect on our past and celebrate a bright future,” said McCarvel. “The global enthusiasm around our wide portfolio of products was astounding.  The new collections exemplify the ways in which we are continuing to innovate and diversify our product offerings and I’m confident they will appeal to a variety of retail partners.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Announces Finalists in New Crocs, New You Wardrobe Makeover Contest and Invites Consumers to Help Select the Grand Prize Winner

Contest entries contributed to a $50,000 donation from Crocs to Dress for Success Worldwide to help disadvantaged women thrive in the workplace

Niwot, Colo. – May 4, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the ten finalists in the New Crocs, New You wardrobe makeover contest and is inviting consumers to help select the grand prize winner by judging videos from each finalist sharing why they believe they deserve the makeover. The contest was inspired by Crocs’ own fashion-forward makeover, which is evident in its stylish spring women’s shoes.

Struggling fashionistas from across the country entered the New Crocs, New You contest for a chance to win the grand prize toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik. The entrants were narrowed to ten finalists who then created videos telling the world why they deserve the New Crocs, New You makeover. The finalist videos can be viewed now at www.crocs.com/newyou.

The finalist videos will be available for viewing and judging through May 20, during which time Crocs is asking for your help to pick the winner by ranking one or more of the videos. Each day during the judging period, Crocs will randomly give away one pair of new Crocs™ shoes to a consumer just for helping judge the finalists.

In addition to announcing the New Crocs, New You finalists, Crocs also announced today a $50,000 donation to Dress for Success Worldwide, which was driven by donations made to the organization for each entry into the contest from March 21 to April 15, 2011. The international non-profit organization plans to use the donation from Crocs to help provide disadvantaged women with the clothing, guidance and tools necessary to succeed in work and life.

New Translucents styles from Crocs inspired the “New Crocs, New You” wardrobe makeover contest. The styles feature the signature comfort of Crocs™ footwear with a fashion-forward look, perfect for styling up warm-weather wardrobes. A number of these new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less.

Here are details on some of the new spring and summer styles from Crocs:

• Adrina Flat (MSRP: $39.99, sizes J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.

• Carlie Flat (MSRP: $44.99, sizes J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully molded Croslite™ material sole and a supportive transparent TPU upper for enhanced comfort. The Carlie Flat is available in buttercup/oyster, aqua/buttercup, black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso, lavender/ultraviolet and oyster/mango.

• Adrina Strappy Sandal (MSRP: $34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a transparent TPU upper that wraps the toe and ankle providing comfort and support. The Adrina Strappy Sandal is available in aqua/celery, black/black, espresso/bronze, grapefruit/oyster and ultraviolet/berry.

“Now is the perfect time to take your warm-weather wardrobe to the next level with some on-trend purchases, like the colorful new spring and summer styles from Crocs,” said Falik. “I look forward to sharing more of my wardrobe makeover tips with the New Crocs, New You grand prize winner during our shopping spree in New York City.”

Shoppers looking for tips on how to make the most out of spring and summer shopping trips can watch a short video with  Falik on Crocs’ YouTube channel. The video also includes a highlight of each of the finalists and further instruction on how to help judge the entries.

Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Expands Innovative Product Line with Kids’ Color-Changing Shoes

Crocs Chameleons™ shoes to launch in mid-May with exclusive pre-sale

Niwot, Colo. – May 3, 2011 –Crocs, Inc. (NASDAQ: CROX) today announced the launch of Crocs Chameleons™, a new color-changing shoe line.  The new collection combines Crocs’ proprietary closed-cell resin Croslite™ material with photochromic technology for the first color-changing technology in molded footwear.  The Crocs Chameleons™ shoes will be available to the public starting on Friday, May 13 online and at Crocs retail locations.

Crocs Chameleons™ shoes change from a translucent base color to a brilliant bright color within seconds when exposed to sunlight and back to their original color just as quickly once removed from UV light. While only a limited quantity of Crocs Chameleons™ shoes will be available to the public on Friday, May 13, consumers who want “first dibs” on the new shoes can visit www.CrocsChameleons.com starting today to sign up to receive a special link to a pre-sale website. Consumers who sign up will be emailed a link they can follow to purchase Crocs Chameleons™ shoes online 24 hours before they go on sale to the public.

The Crocs Chameleons™ line with launch with two styles for kids including:

• Crocs Chameleons™ Translucent Clog (MSRP: $39.99, sizes C4 – J1). A fun, color-changing clog-style shoe for boys and girls, the Crocs Chameleons™ Translucent Clog is available in lime/yellow, oyster/pink lemonade and celery/sea blue.

• Crocs Chameleons™ Shirley (MSRP: $39.99, sizes C9 – J1). A girly twist on the classic clog with a feminine flower cutout, the Crocs Chameleons™ Shirley is available in oyster/ultraviolet and celery/fuchsia.

Additional quantities of Crocs Chameleons™ shoes will be available later in the summer, just in time for the back-to-school shopping season. In 2012 the collection expands, with consumers seeing more evolutions of this new color-change technology from Crocs.

“Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market,” said Dale Bathum, Vice President of Product for Crocs. “From our recent sneakers introduction to our new translucent collection, the first to incorporate TPU with our proprietary Croslite technology for sleeker designs, we continue to advance the ways in which we utilize our proprietary material.”

To see a video demonstrating the color-change technology, visit YouTube/crocs.com or learn more at www.CrocsChameleons.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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