News Releases

Knee-highs, rain boots highlight new product launch at Magic

Niwot, Colo., February 14, 2012 – Crocs, Inc. (NASDAQ: CROX), celebrating 10 years as the footwear leader in comfort, fun, and innovation, this week revealed its fall 2012 product line at the MAGIC trade show in Las Vegas. The Spring/Summer collection, which includes more than 125 new styles, delivers fresh new style on the outside and signature Crocs comfort on the inside. Retailers can view the new 2012 styles, highlighted by Crocs’ growing line of knee-high and rain boots, at the Crocs MAGIC booth (#62312) February 13-15 at the Las Vegas Convention Center.

Highlights of the fall 2012 styles include the evolution of Crocs’ Rain Boots and Crocs Cobbler Boots. Following consumer demand to expand wear occasions for women, Crocs’ new styles integrate Croslite™ material with eye-catching and on-trend design elements.

“The fall line brings together Crocs’ DNA and style innovation with a juxtaposition of design and comfort,” said Christy Saito, vice president of product management at Crocs. “The Crocs brand continues to expand wearing occasions for women, with a distinct focus around functional style.”

Key fall 2012 lines include:

• Crocs Cobbler Collection is made with premium leather, suede and beautiful finishing details on the outside, with all the comfort of your favorite Crocs™ shoes on the inside. In particular, the Crocs Cobbler Studded boot features genuine leather and suede pieced uppers for a handcrafted look, with the lightweight cushioning comfort of a Croslite™ material midsole and outsole. Rubber outsole pods add to its functional style. (MSRP: $110)

• Mother Nature shouldn’t put a damper on looking good. Crocs’ fall line of rain boots helps turn April showers into May compliments.

• New Rainfloe Boots feature soft textile lining for added warmth in the cold rain, while the Croslite™ material base provides lightweight cushioning and support to go with the boots’ exceptionally light, fluid rubber and compressible shaft. (MSRP: $75)
• Just because the sun isn’t shining, doesn’t mean your boots can’t. Crocs Wellie Patent Rain Boot features the traditional Wellie pull-on style with rubber outsole pods, re-energized with Crocs color for a glossy patent finish. On the inside, they’re exceptionally light and comfortable. Classic style with the Crocs feeling inside makes looking fashionable easier than ever. (MSRP: $72)

• Innovation meets comfort with Crocs’ Super Molded Iridescent Weave Boot. Featuring an amazing Super Molded technique for a sculpted, basket-weave look, this new addition to Crocs’ fall line stands out with its shimmery and shiny iridescent finish, as well as its warm inside lining and signature Croslite™ material. (MSRP: $110)

This line will be available at retailers and online at www.crocs.com in fall 2012.

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Global and regional licensing agreements will extend Crocs brand to accessories, apparel and eyewear

Niwot, Colo. – February 9, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced its expansion into licensing, providing opportunities for the Crocs brand to extend beyond footwear. The company has signed licensing agreements with key global and regional manufacturers for products ranging from apparel to sunglasses and other accessories.

“Licensing presents an opportunity to leverage one of our most valuable assets – the global power of the Crocs brand – by associating it with best-in-class products that go beyond footwear,” said Mike DeBell, Vice President of Global Sales. “More than 200 million pairs of Crocs shoes have been sold, in more than 90 countries around the world.  That’s powerful testimony to the connection forged with consumers by the Crocs brand. Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections.”

The first non-footwear Crocs-branded products included a line of adult and children’s socks from Sock and Accessories Brands, which launched in the holiday 2011 season.  These are available in North America through wholesale and retail channels. Crocs-branded socks, produced by Intersocks, will also be available throughout European markets.

Crocs also entered an agreement with Accessory Exchange, which is producing a variety of Crocs-branded accessories for men, women and children, in several global regions. Accessory Exchange Crocs-branded products include hats, bags, backpacks, socks and gloves that are available now at Crocs retail stores and Crocs.com.

In April 2012, the Crocs brand will extend to children’s apparel through an agreement with the A Group. The children’s apparel will be available in 46 countries around the globe and distributed through retail and wholesale channels. Crocs-branded sunglasses and sunglass accessories also will launch in May 2012. Eye King, LLC is producing sunglasses for adults and youth for retail and wholesale distribution in the U.S. and Canada.

Through a partnership with ICER Brands, Crocs Professional Footwear Division will build on the loyal following of medical professionals with the introduction of Crocs-branded scrubs.  This new medical gear is available now through specialty stores and online.

Finally, Paramount, a sports licensee, recently kicked off Collegiate and MLB licensed footwear for the brand, which is available now.

“As we continue to explore these and other new collaborations, I am confident our license partners will help us grow and spread our brand promise of delivering products with profound comfort, fun and innovation,” continued DeBell.

More information about Crocs is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information

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Crocs™ Golf with Hank Haney Named “Best New Product” at 2012 PGA Merchandise Show

Niwot, Colo. – February 2, 2012 –Crocs, Inc. (NASDAQ: CROX) announced today that its new Crocs™ Golf with Hank Haney collection was selected as one of three overall “Best New Products” at the 2012 PGA Merchandise Show, Jan. 26-29 at the Orange County Convention Center in Orlando, Fla. Award-winning PGA professionals and top golf buyers voted Crocs™ Golf as a top product among new merchandise displayed in the PGA Show New Product Zone.  The new collection was designed in partnership with internationally-recognized golf instructor Hank Haney.

“We’re very pleased with the positive feedback our new Crocs Golf with Hank Haney collection has received, including being named ‘Best New Product’ at the PGA Merchandise Show,” said Dale Bathum, Senior Vice President of Product Development for Crocs. “This award speaks to the innovative combination of comfort and function behind these new products that makes them unlike any other golf shoe on the market.”

All Crocs™ Golf with Hank Haney styles are intended to be worn both on and off the course and were designed with input from Haney based on his experience as a leading golf instructor for the past 35 years. Each of the new Crocs™ Golf styles features a unique hybrid construction plus a midsole and footbed made with Crocs’ proprietary Croslite™ material, providing form-to-foot cushioning for all day wear. The new collection strikes the perfect balance between comfort and technical engineering for the casual golfer.

In addition to the spring styles debut, attendees got a first glance at the new Crocs™ Golf fall collection, which included the Langdon LoPro and the Tyne LoPro – both styles are designed to offer the golfer more technical styling with a one-year limited waterproof warranty.

The Crocs™ Golf with Hank Haney collection will be available online at www.crocs.com starting in spring 2012.  More information about Crocs is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

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New Look Improves the Shopping Experience While Showing Off Expanded Four-Season Product Line

Niwot, Colo. – November 15, 2011 – Crocs, Inc. (NASDAQ: CROX) opens the doors to three new concept stores this week. The new shops are designed to drive a holistic, engaging approach to the Crocs retail experience. They are located in three busy shopping destinations: Mall of America in Bloomington, Minn.; Barton Creek in Austin, Tex.; and Streets at Southpoint in Durham, N.C.

From brand interpretation to visual merchandising elements, Crocs’ new store design provides a retail experience rather than just a retail space. Crocs worked with leading architecture and design firm Callison to create unique design elements including:
• An iconic entryway and strategically located visual merchandising areas within the storefront, enticing customers’ interest and drawing them into the store
• An engaging, fun and high-touch environment, inviting consumers to explore, interact and shop
• An intuitive store that is easily navigated, allowing consumers to discover new footwear styles from among the more than 250 styles now offered by Crocs
• A platform for our cross-channel retail strategy, including the option for customers to purchase shoes through crocs.com if a particular style is not available in store

“This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering,” said John McCarvel, President and CEO of Crocs, Inc. “Moreover, we’ve delivered a store design experience that capitalizes on the existing connection between the Crocs brand and its core customer base, while also attracting new customers less familiar with the brand.”

“Our design teams work with innovative retail leaders around the world to provide comprehensive design services that impact their business goals,” said MJ Munsell, principal of global retail at Callison. “The partnership with Crocs is a perfect example of how the collaboration was able to deliver a new branded retail concept by managing all aspects of the design. The result is a concept that feels like a journey taking customers through lifestyle vignettes that help them discover Crocs in a whole new way.”
For more details on store locations and grand opening celebration, please visit www.crocs.com.

About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
Visit www.crocs.com for additional information.

About Callison
Callison is an international architecture firm specializing in retail, mixed-use, corporate, hospitality, residential, urban planning, mission critical and healthcare in markets worldwide with offices in Seattle, Beijing, Dallas, Dubai, London, Los Angeles, Mexico City, New York, Scottsdale and Shanghai. Founded in 1975, Callison creates places that amplify market share for Fortune 500 companies and international leaders with a design approach that drives business goals.

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Crocs, Inc. Introduces New Golf Shoe Collection

New styles developed with world-renowned golf instructor Hank Haney

Niwot, Colo. – September 14, 2011 –Crocs, Inc. (NASDAQ: CROX) today announced a new golf line designed in partnership with internationally-recognized golf instructor Hank Haney. The Crocs Golf with Hank Haney collection will launch in the spring of 2012 and feature a number of men’s and women’s styles that can be worn both on and off the course.

The new collection strikes the perfect balance of utmost comfort for which Crocs shoes are known, with technical engineering for the casual golfer.  Each of the four Crocs Golf with Hank Haney styles were designed with input from Haney based on his experience over the past 35 years instructing more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian tours.

Crocs Golf with Hank Haney provides an alternative to traditional golf shoes for the recreational player. All of the styles feature Croslite™ material midsoles that provide form-to-foot cushioning not found in any other golf shoe.

The new styles in the Crocs Golf with Hank Haney collection include:

• Men’s Preston (MSRP: $99.99, sizes M5 – M13). Featuring premium water-resistant leather upper and classic styling, this shoe offers players a lightweight design that increases flexibility. The Preston will be available in Espresso/White, Espresso/Khaki, Black/White, Charcoal/Pumpkin, White/Parrot Green and Black/Sea Blue.
• Men’s and Women’s Bradyn (MSRP: $99.99, sizes M5 – M13 and W4 – W11). With the look and feel of a sneaker, the Bradyn is highlighted by a water-resistant leather upper that works both on and off the course. The men’s Bradyn will be available in Black/Parrot Green, Espresso/White, Navy/White and White/Sea Blue. The women’s Braden will be available in White/Fuchsia, White/Turquoise and Electric Blue/White.
• Men’s Drayden (MSRP: $89.99, sizes M5 – M13) With a breathable CrosMesh™ upper, the Drayden allows for cooling ventilation on warm days, making it the perfect shoe for warm golf climates. The Drayden will be available in White/Parrot Green and White/Navy.
• Men’s and Women’s XTG Pro Sandal (MSRP: $79.99, sizes M7 – M13 and W4 – W11). A truly comfortable golf sandal, the XTG Pro has an innovative 3-point adjustable strap system for a secure fit. The men’s XTG Pro Sandal will be available in Espresso/Black and Sea Blue/White and the women’s XTG Pro Sandal will be available in Sea Foam/White.

“I spend a lot of time in and around the golf course so functionality and comfort are extremely important to me,” said Haney. “Crocs listened to my input and suggestions, and I believe the Crocs Golf with Hank Haney collection provides golf fans with a complete golf shoe that combines style, performance, and all around comfort. From the range to the clubhouse, the collection features a variety of styles for both men and women.”

“The Crocs Golf collection is a natural brand extension for Crocs as it offers a casual alternative to the traditional golf shoe,” said Dale Bathum, senior vice president of product development for Crocs. “They still provide all of the same technical engineering, but with the comfort and innovative design consumers have come to expect from Crocs footwear. The launch of this new line continues to showcase the depth and breadth of our styles. Currently, we offer more than 250 styles of Crocs shoes, ranging from the original clog-style shoe to wedges, flats, boots and, now golf shoes.”

Crocs Golf with Hank Haney will be available starting in spring 2012.  More information about Crocs is available here.

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Crocs, Inc. Awarded Ladies’ Home Journal ‘Do Good’ Stamp

Crocs Cares℠ program recognized for global shoe donations and community support

Niwot, Colo. –August 18, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced that the company has been awarded the ‘Do Good’ Stamp from Ladies’ Home Journal. The ‘Do Good’ stamp is given quarterly to corporations that are dedicated to doing good and making the world a better place. The award is in recognition of Crocs’ corporate social responsibility program, Crocs Cares℠, which is focused on making a difference in the lives of children and families in need through initiatives that positively impact employees and local and global communities.

Crocs is recognized with the ‘Do Good’ stamp in the Lades’ Home Journal September 2011 issue, which highlights the work of Crocs Cares℠ in support of the health and wellbeing of children and their caregivers in financially depressed communities and those impacted by natural disasters. Since the launch of Crocs Cares℠ in 2007, Crocs, has donated close to three million pairs of shoes in more than 40 countries.  Most recently, Crocs donated more than 100,000 pairs of shoes to Japan, in conjunction with Feed the Children, in the wake of this year’s devastating earthquake and resulting tsunami.

“Giving back has always been a priority for Crocs, and we are proud to be recognized along with the other current and past Ladies’ Home Journal ‘Do Good’ Stamp recipients who have made doing good a priority,” said Melissa Koester, Crocs Cares℠ program manager. “Crocs is committed to positively impacting communities in need around the world, and we look forward to continuing to make good on this commitment in the future.”

In addition to its local and international aid work, through Crocs Cares℠, employees are encouraged to give back to their local communities. In 2010 alone, Crocs employees donated roughly 2,000 hours of their time volunteering in their communities and participating in employee-driven fundraisers.

The ‘Do Good’ stamp is awarded by an advisory board of experts including Sally Lee, the editor-in-chief of Ladies’ Home Journal and Nancy Weber, the chief marketing officer of Meredith Publishing Group.

For additional information about Crocs Cares℠, visit www.crocscares.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Sends Kids Back to School in Style with New Fall Kids’ Collection

New ‘School Approved’ symbol makes back to school shopping simple for parents

Niwot, Colo. –July 29, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced the introduction of its new fall kids’ collection, perfect for the back to school season. All of the new styles are not only fun, lightweight and incredibly comfortable, everything kids love about Crocs™ shoes, but they also carry a new ‘School Approved’ symbol parents can feel good about.

All of the Crocs fall styles carrying the new ‘School Approved’ symbol – including sneakers, flats and slip-ons – meet typical school dress codes, meaning they feature closed toes, enclosed heels and non-marking soles. The symbol can be found now on select styles at www.crocs.com as well as on shoe hang tags at Crocs retail locations nationwide. In addition to meeting most school dress codes, the new Crocs fall kids’ styles are affordable too. All are available for $49.99 or less.

Key back to school styles for kids this season include:

• Hover Sneak (MSRP: $39.99, sizes c9-j6) is a virtually weightless twist on the classic sneaker made with durable canvas that is perfect for the schoolyard.  The Hover sneak is available in navy/light grey, black/sea blue and white/black for boys and girls, as well as in camo print canvas in navy/sea blue or black/black for boys.

• Hover Sneak Leather (MSRP: $49.99, sizes c9-j6) is a vintage-inspired sneaker with lightweight comfort. The Hover Sneak Leather is available in black/graphite, espresso/khaki, light grey/pearl white, white/bubblegum and white/white.

• Hover Sneak Metallic (MSRP: $39.99, sizes c9-j6) is a sparkly twist on the classic sneaker featuring a fun metallic fabric girls will love. The Hover Sneak Metallic is available in gold/bubblegum, ultraviolet/black and fuchsia/bubblegum.

• Hover Sneak Slip On (MSRP: $39.99, sizes c9-j6) is a virtually weightless slip-on sneaker for boys with a sporty look and feel. The Hover Sneak Slip On is available in white/black, black/black, charcoal/white and navy/light grey.

• Dawson Sneak (MSRP: $44.99, sizes c4-j3) is a sneaker built for play complete with durable suede and a shock cord lacing system for a secure fit. The Dawson Sneak is available in bubblegum/chocolate, black/black, espresso/khaki and graphite/navy.

“Our fall kids’ collection reflects Crocs’ commitment to providing comfortable, stylish kids’ shoes that meet both school dress codes and parents’ budgets,” said Shannon Myers, Director of Children’s Product for Crocs. “With the addition of the school approved symbol, we hope to make back to school Crocs shoe shopping even easier for parents this year.”

For additional information about the newest Crocs™ shoes for back to school, as well as information about the new school approved symbol, visit www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Niwot, Colo., July 28, 2011 – Crocs, Inc. (NASDAQ: CROX), revealed its new spring/summer 2012 footwear line at the World Shoe Association (WSA) trade show in Las Vegas this week. The new line, which includes more than 40 styles, features Crocs’ signature comfort combined with innovative designs that demonstrate the evolution of key collections. Retailers can view the new 2012 styles at the Crocs WSA booth (#5018) at the Sands Expo Center from July 27-29, 2011.

Highlights of the 2012 styles include evolutions of Crocs’ 2011 Translucent and Sneaker collections. Enhancing both the look and performance, all of the new styles integrate Crocs’ proprietary Croslite™ material with eye-catching design elements. Crocs will also offer spring/summer 2012 styles in its innovative color-changing Crocs Chameleons™ collection, along with the Ocean Minded™ by Crocs and YOU by Crocs™ collections.

“The evolution of these key Crocs collections will continue to provide us with a competitive advantage as we further diversify our product lines, which are now comprised of more than 250 styles,” said Christi Saito, vice president of product development at Crocs.  “The Crocs brand will continue to progress, offering our consumers comfortable footwear options for a variety of wearing occasions. At the foundation of this is technology evolution and innovation.”

Key spring/summer 2012 lines include:

• Sneaker Collection - updated with a breathable Croslite™ material mesh called CrosMesh™, and CrocsWeld, a unique fused seam with minimal stitching. Both CrosMesh™ and CrocsWeld exemplify Crocs’ ability to maintain the functionality of the proprietary Croslite™ material while adding perforation and breathability.
  • CrocsWeld is front-and-center in the CrocsWeld Hover Sneaker made with “no-sew” technology for an entirely different sneaker experience. The CrocsWeld Hover Sneaker will be available in men’s sizes 7 – 13 in charcoal/black, silver/electric blue, silver/parrot green, silver/true red, white/white, nautical navy/silver and red/silver (MSRP: $54.99).
  • The CrosMesh™ Summer Shoe for Men is a slip on sneaker with increased ventilation. The CrosMesh™ shoes will be available in men’s sizes 7-13 in black/charcoal, pearl white/navy, white/parrot green and white/true red (MSRP: $59.99).

• Translucent Collection – features fashion-forward styles with colorful, transparent TPU designs. A standout in the collection is the Adrina Flat II, a classic cap-toed flat that enhances the Crocs’ women’s style offering. It will be available in women’s sizes 4-11 in aqua/raspberry, black/black, gold/espresso, hot pink/gold and ultraviolet/oyster (MSRP: $44.99)

• Ocean Minded™ by Crocs is perfect for the beach and warm weather wearing occasions. The Waveseeker is constructed from stretchy quick dry polyester with an ultra light foodbed and midsole bottom made from recycled Croslite™ material. Styles include:
  • Waveseeker Skimmer for Women, available in women’s sizes 5-11 in black/pink, chocolate/green, light grey/blue and pink/violet (MSRP: $60.00).
  • Waveseeker Lace Up for Men, available in men’s sizes 7-13 in tan/chocolate, black/lime, mid grey/charcoal and chocolate/aqua (MSRP: $60.00).

• YOU by Crocs ™, offering women more fashionable styles that can easily transition from day to night.  Each style in this collection is constructed with genuine leather upper and lining complete with a Croslite™ material footbed.  Key 2012 YOU by Crocs styles include:
  • Sammilee – A classic leather pump with a 3.4” heel that is ideal for the office and beyond. The Sammilee is available in women’s sizes 5-11 in black, beige, snake and pewter (MSRP: $130.00).
  • Myersita – A high heel hidden platform sandal that will makes the day-to-night transition a breeze. The Myersita is available in women’s sizes 5-11 in black, natural, pewter and pink (MSRP: $140.00).

The spring/summer 2012 Crocs’ lines will be available at retailers and online at www.crocs.com beginning in January 2012.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Announces Changes to Board of Directors

NIWOT, COLORADO – June 29, 2011 – Crocs, Inc. (NASDAQ: CROX) today announced that Richard Sharp, chairman of the board of directors, has retired from his position and from Crocs’ board of directors, following a leave of absence in December 2010.  Thomas Smach has been appointed chairman of the board, effective immediately. Doreen Wright has been appointed to the board, also with immediate effect.

Mr. Smach commented, “Rick’s leadership has been a tremendous benefit to the company and the board over the past several years.  Serving as chairman since before our initial public offering in 2005, Rick has thoughtfully helped us work through numerous challenges and critical decisions, and he will be greatly missed.  We wish Rick and his family all the best in the future.”

Thomas Smach has served as a member of Crocs’ board of directors since April 2005 and stepped into the role of acting chairman in late 2010. Mr. Smach is a founder and partner of Riverwood Capital Management and a former senior executive with Flextronics, Inc. where he served as chief financial officer from 2005 to 2008 and senior vice president, finance from 2000 to 2004. Mr. Smach is a certified public accountant and serves on the board of directors of ADVA AG Optical Networking.

The Company also announced that Doreen A. Wright has been appointed to the Crocs’ Board of Directors. Ms. Wright served as senior vice president and chief information officer of Campbell Soup Company [NYSE: CPB] from 2001 to 2008 and executive vice president and chief information officer of Nabisco Inc. from 1999 to 2001.  She currently serves on the board of directors of Dean Foods [NYSE: DF] and Citadel Broadcasting Corporation and is a former board member of The Oriental Trading Company, Conseco, Inc., and The Yankee Candle Company.

“We are very excited to welcome Doreen to our board of directors,” said Mr. Smach. “With her information technology (IT) experience and proven leadership with global organizations, we believe she will be a great asset to the board and to Crocs.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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Crocs, Inc. Donates Emergency Relief Supplies to Tornado Survivors

Donations made to Missouri and Alabama families in recent months

NIWOT, COLORADO – June 13, 2011 – Today, Crocs, Inc., in partnership with Feed The Children, is again helping thousands of victims affected by the recent devastating tornados in Missouri by providing disaster relief items for distribution by Operation Compassion to those in Joplin. This follows a donation last month to the Birmingham Salvation Army for tornado survivors.

In recent months, Crocs along with long-standing partner, Feed The Children, has sent trucks loaded with supplies and more than 5,000 pairs of Crocs™ shoes to help those in impacted by these disastrous storms. Families in both regions are receiving basic necessities including food and other disaster relief items. Additionally, as many survivors were left with nothing more than the clothes on their back, Crocs is providing footwear for survivors.

“At the foundation of Crocs Cares℠ is the simple notion of helping those in need,” stated John McCarvel, President and CEO of Crocs, Inc. “Assisting our employees, friends and family as they get back on their feet is a top priority following these devastating storms.”

Crocs maintains a spirit of giving back.  The company’s philanthropic platform, Crocs Cares℠, has donated nearly 3 million pairs of shoes in more than 40 countries to those in need.  These donations are made to survivors of natural disasters including the Japanese tsunami, Haiti earthquake and California forest fires, as well as to those who cannot afford basic necessities such as shoes.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

About Feed The Children

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2010, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally. For more information, please visit www.feedthechildren.org.

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