Jibbitz, LLC Announces New Customizable Bag Collection

Media Contact:
Tia Mattson
Crocs, Inc.
(303) 848-7199

Jibbitz, LLC Announces New Customizable Bag Collection at the World Shoe Association Trade Show in Las Vegas

Niwot, Colo., July 30, 2007 – Jibbitz, LLC, a wholly owned subsidiary of Crocs, Inc. (NASDAQ: CROX), today introduced a new line of customizable hand bags and messenger bags at the World Shoe Association trade show in Las Vegas.  Two bag styles in various colors, patterns and designs will be available this fall, and retailers can view them, as well as the full line of Jibbitz™ charms and accessories for Crocs™ shoes, by visiting the Jibbitz booth #7017 in the Central Hall of the Las Vegas Convention Center on July 30 – August 1.  Jibbitz™ accessories will also be on display in the Crocs booth #10037 in the South Hall of the Convention Center.

The new Jibbitz™ bags (MSRP $24.99 – $49.99) allow users to custom-design their look with interchangeable bag pockets, straps and bag flaps that flip over to secure the bags. A variety of bag pockets, straps and flaps are available in various colors and unique graphics, allowing for an array of personalized, one-of-a-kind bags.

Jibbitz also has more than 25 licensed bag designs, including Superman; Supergirl; Warner Bros.’ characters such as the Tazmanian Devil; and Tweety Bird and Michigan J. Frog, which feature encrusted rhinestones.

“Personalization in fashion continues to be a major trend, which is why we’re excited to expand our customizable accessories to include bags like this this fall,” said Sheri Schmelzer, Chief Design Officer, Jibbitz.  “Our new hand bags and messenger bags feature various colors and popular designs, and they can be updated and changed easily to create new looks.  Both styles will make great holiday gifts for the hard-to-buy-for family and friends on your list this year.”

Retail introductions of the Jibbitz™ customizable bags will begin this October.

About Crocs, Inc:

Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.

All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.

In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,100 Jibbitz™ designs are available to consumers for personalizing and customizing their Crocs™ footwear.

Crocs™ shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit /  for additional information and also visit http://www.jibbitz.com/ for more product information.