Our Mission Statement:
To become the global leader in sustainable lifestyle footwear, apparel and accessories whilst ensuring that the four pillars of the Ocean Minded brand – Quality, Authenticity, Responsibility and Community – resonate throughout our company, products, associates and actions.
Our Brand Defined:
Be Ocean Minded™
That simple idea is the foundation of our company. Being ‘ocean minded’ and living an ‘ocean lifestyle’ begins with the inspiration and allure that the world’s oceans and beaches offer each one of us. The Ocean Minded™ brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure.
Live. Protect. Respect.™
We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Ocean Minded™ believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this.
Additionally, we feel that as both a corporation and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since 1996, we have been organizing community beach clean-ups around the world, and educating our customers on the importance of leaving their chosen playgrounds in better condition than when they were found.
Our belief that everything eventually ends up in the ocean has led us to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.
These are the cornerstones of our brand, and we invite you to Be Ocean Minded™