Social Media Coordinator
Individual will implement best practices which will drive community growth and brand loyalty through social media - communicating brand and product initiatives to key online influencers and serving as a communication point for the Crocs consumer base. In addition, this position will provide insight into the Crocs Community to key departments within the Crocs corporate infrastructure - such as Marketing, Sales, Product Development and Customer Service. This position requires excellent writing skills, marketing savvy, tenacity, computer skills and a working knowledge of social media and social networking sites, tools and applications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media Program Execution
- Manage the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns including: blogging policy, formal blogger relations programs and social media monitoring programs
- Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and forums to drive traffic to Crocs.com in conjunction with E-Commerce Team.
- Maintain extensive domain knowledge in social media. Be a resource for others who need to understand new services and their potential impact on the business
- Set targets and timelines for social media programs and key initiatives
- Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
- Engage the company’s IT/Web organization to coordinate IT/Web resources and policies with social media strategy
- Take a proactive holistic approach to understand thoroughly all aspects of the business including in-depth product knowledge
- Maintain crocs.com blog site, social networking sites and company intranet home page
- Serve as the primary contact for external service providers and vendors who support the monitoring of and engagement with social media
Brand/Company Evangelizing
- Use social media engagement to present consistent brand themes across multiple social networks including but not limited to: Facebook, MySpace, Flickr, del.icio.us, YouTube and twitter
- Interact with websites and communities and make relevant posts when appropriate.
- Be an advocate for the understanding of social media activities and how they affect the company’s marketing and communication activities
- Consult with internal groups on appropriate responses and integration of social media assets
- Advise on the likely response of online communities to the company’s plan
- Integrate Social Media activities into Marketing and Brand initiatives. Work with Marketing to create appropriate campaigns for specific Social Media venues.
- Coordinate company response to social media crisis; track engagement by appropriate groups (internal and external)
Reporting
- Develop standard reporting process and measurement metrics
- Create and update daily, weekly and monthly reports
- Keep track of all activities and track their effectiveness
- Coordinate with internal groups (I.e. - Marketing, E-Commerce, Customer Service) to integrate social media research.
QUALIFICATIONS AND EXPERIENCE
The requirements listed below are representative of the knowledge, skill, and/or ability required. To perform this job successfully, an individual must be able to perform each essential duty of the job and accept special projects as assigned.
The ideal candidate:
- Has a bachelor’s degree in public relations, advertising, communications, or business
- Has 4 years of full-time experience in public relations, social media marketing, or Internet Marketing
- Is an active user of social media tools and networks
- Has an in-depth knowledge of social media tools including social bookmarking, tagging, dynamics of XML and blog publishing
- Has an understanding of social media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media
- Has a strong knowledge of user-generated content, Web video and viral marketing on the Web; stays up to date on changes in technologies
- Is familiar with social media sites and how to use them to drive traffic to a website
- Is able to counsel senior management and marketing leaders on effective use of social media
- Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
- Is eager to meet and exceed objectives and take on more responsibility
- Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Have an interest in being a community leader